Capabilities
Leverage the power of more than 27 years worth of digital commerce best practices and insights for your own strategic planning or technology platform implementation.
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Building Winning Digital Commerce Experiences
Building a profitable and scalable digital commerce experience that your customers enjoy using shouldn’t be a difficult thing. At McFadyen Digital, we help simplify the process of creating a strategy that will lead to profit and higher customer satisfaction rates while also handling the technology platform implementations. Through your entire commerce journey, be it traditional first party ecommerce, online marketplace, drop shipping or a hybrid approach, the McFadyen team has the experts to ensure success.
How We Can Help
Supporting our client’s entire commerce and marketplace journey.
STRATEGIC CONSULTING
Targeted strategic advice from some of the best minds in the ecommerce and marketplace space. If your organization is seeking to expand your business model, globalize, go direct-to-consumer, go circular, or get a handle on your overarching channel strategy, our experts can help.
IMPLEMENTATION
For over 27 years, McFadyen’s implementation practice has been delivering ecommerce and marketplace experiences for some of the most complex and demanding use-cases. From the architecture phase, to the build and testing, through to the go-live and beyond, our team’s implementation capabilities remain unmatched.
ONGOING INNOVATION
Whether your site just launched or you need assistance with an existing commerce property, our team of strategic and technical resources are here to help. Via engagements such as health checks, performance reviews, UX assessments, or using our team to augment yours, McFadyen’s experts stand ready to assist.
USER EXPERIENCE
Great design is at the heart of every special shopping experience and data-backed design is at the heart of profitable commerce sites. Engage our team of user experience and user interface experts to ensure that your site provides customers with a modern and enjoyable shopping experience that keeps them coming back.
MARKETING
Building a stellar shopping experience means nothing unless your customers and sellers know that is exists. From SEO and SEM to persona and campaign development, you can trust McFadyen Digital’s marketing practice to help you deliver the right messaging to the right person at the right time.
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Insights from the Experts
Featured content to help your digital commerce journey
A comprehensive guide to unlocking the secrets of monetizing multi-vendor ecommerce sites
A 477 page reference guide to launching and operating an online marketplace
Industry-first comparison report of the top marketplace platform vendors
The Ecommerce & Marketplace Blog
Actionable insights from the commerce experts
McFadyen Digital Joins BigCommerce Agency Partner Program
McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce consultancy, today announced it...
McFadyen Digital Celebrates Consecutive Recognition On The Inc. 5000 List
Leading digital commerce firm recognized for second consecutive year as one of America’s fastest growing private companies VIENNA, Va., August 13th, 2024 (Newswire.com) – McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the 2024 Inc. 5000 list of the...
How a Generational Shift is Changing B2B Ecommerce
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in...
Embracing Composable MACH Architecture When Replatforming Retail Ecommerce
The retail landscape for retail digital is constantly shifting, with consumer expectations higher than ever, heightened by an increased reliance on digital shopping has taken hold in a post-pandemic world. According to a recent report by Forrester, companies that replatform every three to five...
Retail Reinvention: Embracing the Future of Ecommerce
The retail landscape is undergoing a profound transformation, driven by digitalization, evolving consumer expectations, and the emergence of new business models. Euromonitor International's report, in conjunction with the National Retail Federation, titled "Retail Reinvention: A Framework for...
Making the Right B2B Ecommerce Platform Decision: Evaluating a Re-Platform
The B2B ecommerce market is expanding at an unprecedented rate, with global sales expected to reach $20.9 trillion by 2027, up from $14.9 trillion in 2020 (Payback Group). This explosive growth underscores the importance for manufacturers and distributors to stay ahead of the curve by...
Mirakl Summit New York City 2024 Recap: How to Win with Marketplace & Dropship
The 2024 iteration of Mirakl's Summit in New York City marked an immediate highlight to the digital commerce calendar, with McFadyen Digital proudly serving as a Titanium sponsor of both the event and the welcome party. Mirakl, a premier enterprise online marketplace and drop ship platform, has...
How to Select the Right Platform When Building an Online Marketplace
The online marketplace model's flexibility and scalability have made it a dominant force in ecommerce. According to Digital Commerce 360, 2024 saw the top 100 global online marketplaces are projected to achieve a total Gross Merchandise Value (GMV) of $3.832 trillion, demonstrating remarkable...
The NTWK Summit 2024 Recap: European Innovation and the Power of Platforms On Display
TheNTWK Summit, one of Europe's premier gatherings for platform and ecosystem innovation, took place from May 28-29, 2024, in the historic Casa Llotja de Mar in Barcelona. This year's summit drew over 500 attendees, encompassing ten diverse topic tracks, and featured key themes that are shaping...
Mastering Channel Strategies: Optimizing B2B E-commerce, Marketplace, Dropship, DTC, and More
A Featured Session from B2B Online Chicago 2024 Highlighting B2B Channel Strategies In a session titled "Mastering Channel Strategies: Optimizing B2B Ecommerce, Marketplace, Dropship, DTC, and More" at the B2B Online 2024 event, presenter Tom McFadyen, CEO of McFadyen Digital and author of...